Domesticity & Gender in the Industrial Design of Apple Computer



At the School of the Art Institute of Chicago, I conducted a project that brought together design history and personal computing. With support from Michael Golec, and learning a lot from the writing of Paul Atkinson, I considered the role that domesticity and gender had in the industrial design and visual communication design associated with Apple Computers between 1977 and 1984. Other design aspects of computing history were also explored, including the work Ray and Charles Eames conducted for IBM.


Project publications: 

Stein, JA 2014, ‘The thinking man’s food processor: Domesticity, gender, and the Apple II’ in Interface: People, Machines, Design, Powerhouse / Museum of Applied Arts & Sciences (MAAS), Sydney, pp. 26–31.

Stein, JA 2011, ‘Domesticity, gender, and the 1977 Apple II personal computer’Design & Culture, vol. 3, no. 2, pp. 193–216.

Stein, JA 2011, ‘Eames Overload and the Mystification Machine: The IBM Pavilion at the 1964–65 New York World’s Fair’, Seizure, vol. 2, pp. 57–63.

Stein, JA, 2009, Domesticity and Gender in the Industrial Design of Apple Computer, 1977–1984, Masters Thesis, School of the Art Institute of Chicago. Supervisor, Prof. Michael Golec.


Conference papers / public lectures: 

2010, “Domesticity and Gender in the Industrial Design of the Apple II”, public talk for the Centre for Contemporary Design Practices (CCDP) Seminar Series: Varieties of Cultural History, UTS School of Design, 31 March.

Stein, JA 2010, ‘Domesticity and gender in the industrial design of Apple Computer’, conference paper, Popular Culture Association of Australia and New Zealand Annual Conference, POPCAANZ / University of Queensland, Sydney, 30 June.

Stein, JA 2009, ‘Domesticity and Gender in the Industrial Design of the Apple II’, conference paper, George Roeder Art History Symposia, School of the Art Institute of Chicago, Chicago, 30 April.

Stein, JA 2009, ‘The mystification machine: the Eames Office and the IBM Pavilion at the New York World’s Fair 1964-1965’, conference paper, Failed Design: What Were They Thinking? Bard Graduate School Symposium, The Bard Graduate Center for Studies in the Decorative Arts, Design & Culture, New York, 24 April.


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